As the company enters an exciting period of growth, our experienced and creative Head of Marketing will play a major part in driving our global omni-channel expansion (Wholesale, Retail and Online) and manage all marketing activities to achieve the business goals, increase global brand awareness and profitability. This is a collaborative partnership with the Creative Director. Based in our modern head office in Marrickville, you will work collaboratively with our creative team and thrive working in a fast-paced environment.
Head of Marketing Application | Billini Head Office
WHAT YOU WILL DO
Reporting to the Creative Director (CD), you will work collaboratively with your Marketing team to:
- Develop, implement and manage the yearly marketing calendar with a strong commercial foundation in line with seasonal launches, campaigns and key events
- Manage the yearly marketing budget to drive maximum ROI, including reporting to the executive team
- Track and analyse results from all marketing activities
- Drive customer loyalty, satisfaction and engagement across the customer lifecycle
- Ensure all strategies and content executed are in accordance with the brands aesthetics
- Hire, train and lead your team
- Oversee and manage the implementation of LAM strategies and drive a consistent omni-channel experience
- Manage and develop marketing collateral and promotional material
- Oversee Social Media through a cohesive social media and content creation strategy
- Oversee Digital Marketing and continuously create demand online through digital marketing campaigns
- Manage and maintain our eCommerce websites to ensure a seamless brand experience across all digital channels
- Oversee PR strategies and results including the management of our external USA based PR agency
- Manage wholesale marketing activities in line with the Australian and International sales calendar
- Collaborate with Art Director to oversee all seasonal campaigns and deliverables, spanning the entire customer journey across all marketing channels including digital, social, advertising, PR, events, and communications
- Regularly collaborate with internal departments to act as the link between the Marketing department and wider business
- Proactively source innovative marketing opportunities and partnerships to drive global brand awareness
- Build and nurture relationships with key internal and external stakeholders.
- Work with Executive Team to align marketing strategies with business goals.
ABOUT YOU
- A minimum of 2 years experience in a similar role or 5 years experience as a Senior Marketing Manager, preferably within either the Wholesale Consumer Goods or Retail sector
- Proven ability to plan, prioritise, motivate and deliver high performance
- Exceptional communication skills, both verbal and written
- Strong leadership and mentorship skills
- Strong ability to build & nurture meaningful relationships with internal and external stakeholders
- Ability to work collaboratively within a team as well as autonomously
- Strong project management skills
- Proven ability to meet tight deadlines within a fast-paced environment
- Analytical thinking with ability to provide reporting and insights after a campaign has been delivered
- Tertiary qualification in Marketing or similar
ATTITUDES
- A creative flair and a self-driven and positive mindset
- Strong brand alignment and passion for the fashion/footwear industry
- Willingness to be a constructive member of the team
- Goal orientated mindset and motivation to succeed
- Mature and professional in dealings with all internal and external personal
- Resourcefulness
- Problem-solving
VALUES
We want this individual to join our team and want to grow with us! At the heart of our future goals remain our core values including:
1. PASSIONATE: Everything we do at Billini is about the shoes! We are shoe obsessed. Our passion and determination are the fuel that drives our brand and team forward. We don’t take ‘no’ for an answer.
2. COLLABORATIVE: Billini is a family! We want everyone to feel valued, supported and respected. We encourage our team to speak up and voice their ideas as well as their concerns. We want to empower everyone to make a difference in the workplace.
3. PROGRESSIVE: Progression is crucial on our journey to global footwear domination. There’s no staying still – we are looking to move forward, grow and work towards achieving our common goal.
KEY RELATIONSHIPS
- Creative Director
- Managing Director
- General Manager
- Head of Retail
- Accounting Dept
- Buying Dept
- Product Dept
who we are
Billini is Australia's leading and fastest growing brands of women’s fashion footwear and accessories at affordable price points. Banbe Eyewear is a sister brand setting a new high for fashion eyewear across the globe. Our stylish designs, value for money proposition and talented team have set the stage for our continued success and global growth. Collectively our brands have grown to more than 1,000 global stockists as well as our own 33 retail stores located in Australia and powerful online stores: billini.com and banbeeyewear.com.
When you join Billini, you become part of a vibrant family that focuses our values: passion, collaboration, and progression.
If you would like to join a growing company, a team who are working together to achieve the company's overall goals and be rewarded for your contributions, then we'd love to hear from you!
This role is a full time position on a 12 month maternity contract.
Only applicants who have been shortlisted will be contacted in relation to their application.