Influencer & PR Specialist Application | Billini Head Office

As Billini enters an exciting period of growth, we are looking for an experienced and passionate Influencer & PR Specialist with a love for accessories to join our team in Marrickville, Sydney. As part of the collaborative marketing team, you will focus on engagement, quality content, and strategic growth, aiming to enhance brand visibility and drive sales.

Reporting to the Head of Marketing, you will be responsible for:
- Create and execute influencer marketing strategies that boost brand awareness, drive engagement, and increase global sales.
- Find and establish relationships with relevant influencers that align with the brand's aesthetic and target market.
Manage content creation and execution by influencers, ensuring it is creative, on-brand, and aligned with campaign goals.
- Negotiate and manage influencer contracts including usage, rates and deliverables within set budgets.
- Track and analyze the performance of influencer campaigns, providing regular reports and insights to the business and key stakeholders.
- Develop comprehensive PR strategies that integrate influencer marketing and traditional PR activity to drive brand awareness and positioning within the market.
- Manage gifting stock levels and stay informed about key product trends and guidelines.
- Liaise with the marketing team to create and coordinate influencer strategies across different channels and wider campaigns.
- Execute engaging influencer/PR events in line with set budgets.
- Proactively brainstorm new, creative approaches to influencer campaigns.
- Maintain in-depth knowledge of the influencer marketing network both locally and globally, and regularly stay updated with industry trends and best practises.

- Experience in a similar PR and Influencer-based role, within the retail, fashion or consumer goods industry.
- Knowledge of influencer marketing network, including talent, rate cards, performance.
- Experience with global influencer marketing preferred.
- Strong negotiation skills.
- Impeccable written and verbal communication skills with an ability to build meaningful, long-lasting relationships.
- Ability to work under pressure and in a fast-paced environment.
- Proven track record of high-quality results within a previous position.
- Knowledge of influencer marketing reporting and benchmarking with experience using analytical tools.

- Enticing remuneration package
- Hybrid working arrangement: 1 day work from home, 4 days work from the office
- Generous staff discounts on Billini and Banbe products
- Modern office space in Marrickville
- Close to transport links – our office is less than a 10 minute walk from Sydenham train station
- A day off on your birthday
- Enjoy regular team bonding events
- Dog friendly office

Billini is Australia's leading and fastest growing brands of women’s fashion footwear and accessories at affordable price points. Banbe Eyewear is a sister brand setting a new high for fashion eyewear across the globe. Our stylish designs, value for money proposition and talented team have set the stage for our continued success and global growth. Collectively our brands have grown to more than 1,000 global stockists as well as our own 33 retail stores located in Australia and powerful online stores: billini.com and banbeeyewear.com.

When you join Billini, you become part of a vibrant family that focuses our values: passion, collaboration, and progression.

If you are looking to take the next step in your buying career, would like to join a growing company and be rewarded for your contributions, then we would love to hear from you.

To apply, please enclose a cover letter along with your resume (max 4 pages).
This role is a full time permanent position.
Only applicants who have been shortlisted will be contacted in relation to their application.